Zhang Shuo's profile

设计不止 MORE THAN DESIGN - VI

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“设计不止”位于深圳,是隶属于深圳市建筑设计总研究院的品牌部门,负责传播和推广工作。“设计不止”意为设计的工作不仅局限在设计工作之内,设计工作者的眼光应该更加广阔,能看到设计案头工作之外更广阔的世界。

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我们认为设计作为一个解决问题的方式,它一定有一个过程,同时最终会有一个设计成果。但是我们设计的成果,由于各种条件因素的介入,其实永远都是阶段性的。我们业内也常说,没有deadline,设计可以永远做下去。从另一方面来说,我们的设计也是以各个阶段作为节点来推进的,每个前置的阶段都是下一个阶段的工作基础。因此设计是一个有过程,有阶段性结果的工作。

从更大的语境上说,我们的设计都是在前人的基础上学习、分析、深化并结合项目的实际背景进行单独的研判。并没有哪个项目是空穴来风,基本都是“站在巨人的肩膀上”进行发展,设计的探索和研究,其实从来没有停下过。我们作为设计工作者,总是跑跑停停,在项目结束后,再反复咀嚼项目的成果,以期为未来的工作寻找可参考的脉络。

在具体的设计中,我们将品牌中的“不”字提取出来进行抽象化处理,使其自带向上的箭头,表示出设计不愿妥协的设计人气质,期望突破设计的界限。在整体设计中我们将“不”字顺时针旋转90°,在延展中无限延长复制,以表达设计工作有始有终,但设计的生涯也许无始无终。

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设计总监:张烁、王小阳
设计师:王小阳、赵炯森、卢柳兴(实习)

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“MORE THAN DESIGN”, the Brand Project Department of SZAD in Shenzhen, is committed to the propaganda and promotion work of the company. “MORE THAN DESIGN” means that the working scope of design has transcended design itself. Designers should have a broader vision to discover a more colorful world beyond the desk-bound job.

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We regard design as a way of solving problems. It comes from a process and leads to a final result. However, due to the intervention of varying factors, our design results are always the products of a certain phase. It is often said in our industry that design is a kind of work that can be kept doing without a deadline. On the other hand, our design work is also promoted according to different phases. The labor of each previous phase is always the foundation of the work in the next phase. That’s why we say design is a combination of process and phase achievements.

From the perspective of a broader background, our creating activities, based on the study, analyses and development of the fruits gained by our ancestors, are some kind of independent processes of study and judgment in light of the actual situation of a project. Each design work has a source. We are basically “standing on the shoulders of giants”, and that is to say all designing activities are proved to be the continuous exploration, research and development of previous achievements. We, as designers, keep running and stopping in cycles. It’s necessary for us to reflect on what we have done after a project ends, so as to form a system of reference resources for future work.

During the specific design process, we extract the Chinese character “不” which means never from our brand name and turn it into an upward pointing arrow since there is a remarkable resemblance in both meaning and form between the character and the sign. The up arrow presents designers’ uncompromising temperament in breaking through the limitation of design effort. In the overall design, we rotate the character “不” clockwise by 90°, extend and repeat it indefinitely, indicating that the design work may has a beginning and an ending , but the life of design moves in circles.

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Designers: Wang Xiaoyang, Zhao Jiongsen, Lu Liuxing (intern)

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设计不止 MORE THAN DESIGN - VI
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设计不止 MORE THAN DESIGN - VI

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