Tatcha
Tatcha is a luxury skin-care and cosmetics brand inspired by ancient Japanese geisha rituals and is a well-known top selling skincare brand at Sephora with a global presence in Asia, China and Australia.
As part of the Creative department, I had various design roles with a focus on visual merchandising in-store graphics and fixtures, store signage as well as marketing event graphics. My role also involved liaising with the Marketing and International Business department as well as fellow team members of art directors, creative directors, photographers and project managers and producers.
My day-to-day role involved designing and creating technical fixtures, prototyping store displays and spec-ing final displays and signage as we worked with the vendor on refining the prototypes within given timelines for seasonal product launch campaigns.
Time Square Pop-Event, Sephora
I worked with the Creative Team to bring TATCHA to life collectively, designing and spec-ing all the 2D rendering, display signage and shelf talkers.
I worked with the Creative Team to bring TATCHA to life collectively, designing and spec-ing all the 2D rendering, display signage and shelf talkers.
Print poster and holiday card designs.
Visual Merchandising at Sephora
I helped design final layout of photography and text, spec'd all technical dimensions, finalize and release final production files for all Visual Merchandising artwork files for fixtures, bins, shelf strips, circular glorifiers and brand marquee for Sephora in-stores throughout North America and Canada.
