Brief- National Trust
For this brief we have been commissioned to do a below the line brochure and poster campaign for the National Trust, a major UK heritage management agency. We have to promote the National Trust's Properties as well as it's national and cultural remit. Our approach has to keep with our clients requirements and their brand image.
What we have to produce:
- 1 Brochure
- 4 A2 Posters (2 Portrait and 2 Landscape)
We have to use the supplied Adobe In-Design layouts to plan our shoots and to develop our ideas.
Before our shoots we need to conduct thorough and detailed research into the client and make sure that we seek examples of other, similar organisations in both the UK and overseas. Research how this client uses, manages and markets it's portfolio and make sure this is reflected in the images you submit. We have the opportunity to produce a campaign with a particular purpose or theme and will need to support your decisions with evidence and argument.
We need 7 images for the brochure and 6 images for each poster making a total of 31 different images.
