La Hechicera Rum (2019)
I was commissioned by Lip Ltda. to create several illustrations for the ad campaign of this premium Colombian rum. Each composition depicts a different world that presents the story, the process, and the makers behind the brand.
Last year, the project won several awards, including a silver medal at Festival El Dorado, a gold medal at Latin American Design Awards, and a merit award at 3x3 Illustration Annual No.16.
Here I share the collection of pieces that launched the project. These required a lot of research for the imagery and symbolism, as they highlight important aspects of our identity as Colombians for the international market.
Here I share the collection of pieces that launched the project. These required a lot of research for the imagery and symbolism, as they highlight important aspects of our identity as Colombians for the international market.
