Once closely associated with Uber as their wholly owned rental subsidiary, LCR has since been fully acquired in 2019 by WayDrive Holdings, a local joint venture between Motorway Group, one of Singapore’s auto industry heavyweights and investment vehicle, Toh Motors.Being the largest rental car fleet company in Singapore, the New LCR strives to provide new and existing customers with strategic partnerships with major ride hailing platforms, new private hire driver benefits and improved service standards together with the widest range of cars available in the market.
Project Involvement: Creative design & ideation for client's on-ground activation.
