Hp Elite Dragonfly is the world’s lightest compact business convertible. The campaign was based on emphasizing all its characteristics, especially the lightness. With content and language adapted to the Brazilian public, the campaign was able to translate how good the product is and communicated efficiently with the region. We worked with digital media, always exploring the main social networks that approach the target, such as: Facebook, Instagram and LinkedIn.
Facebook
Instagram
Art Direction: Jonas Gaona
Copywrite: Mariana Moro
Edelman - 2019
