Three proposed identities for the three cultural centers in Kuwait:
Sheikh Jaber El Ahmad Cultural Center
Sheikh Jaber El Ahmad Cultural Center
Sheikh Abdullah El Salem Cultural Center
01 / Sheikh Jaber El Ahmad Cultural Center
The Sheikh Jaber Al-Ahmad Cultural Centre (JACC), informally known as the Kuwait Opera House, is a prominent cultural center in Kuwait, located on the Gulf Road in the capital Kuwait City. It is the largest cultural center and opera house in the Middle East.
The identity aimed to reflect the unique and edgy diamond facade of the center. The experimentation process led to a contemporary and bold Arabic logotype, and followed through with the custom pictograms that blend in with the architecture.
The Sheikh Jaber Al-Ahmad Cultural Centre (JACC), informally known as the Kuwait Opera House, is a prominent cultural center in Kuwait, located on the Gulf Road in the capital Kuwait City. It is the largest cultural center and opera house in the Middle East.
The identity aimed to reflect the unique and edgy diamond facade of the center. The experimentation process led to a contemporary and bold Arabic logotype, and followed through with the custom pictograms that blend in with the architecture.
02 / Sheikh Abdullah El Salem Cultural Center
The Sheikh Abdullah Al-Salem Cultural Centre is a cultural complex in Kuwait. It consists of museums, fine arts centre, theatre, and public spaces that include outdoor exhibits, as well as cafes and restaurants. The Sheikh Abdullah Al-Salem Cultural Centre is a 13-hectare site with a total exhibit area of 22,000 m2 making it the largest museum project in the world.
Aiming to have a subtle connection with the Jaber El Ahmad Cultural Center branding, the museum logotype was designed on a grid drafted from the lines of the building's three sections. The same grid was also used to design the section icons and the communication print templates.
The Sheikh Abdullah Al-Salem Cultural Centre is a cultural complex in Kuwait. It consists of museums, fine arts centre, theatre, and public spaces that include outdoor exhibits, as well as cafes and restaurants. The Sheikh Abdullah Al-Salem Cultural Centre is a 13-hectare site with a total exhibit area of 22,000 m2 making it the largest museum project in the world.
Aiming to have a subtle connection with the Jaber El Ahmad Cultural Center branding, the museum logotype was designed on a grid drafted from the lines of the building's three sections. The same grid was also used to design the section icons and the communication print templates.
03 / Al Salam Palace
After being severely damaged in the 1990s during the Iraq invasion, the historical and monumental Al Salam Palace was transformed into a museum, the palace now tells the history of Kuwait through its 15 rulers.
In line with the first two centers' brands, the palace logo also aimed to reflect the luxurious round building with an elegant and ornamental Seal Shape holding the name of the palace in Arabic.
After being severely damaged in the 1990s during the Iraq invasion, the historical and monumental Al Salam Palace was transformed into a museum, the palace now tells the history of Kuwait through its 15 rulers.
In line with the first two centers' brands, the palace logo also aimed to reflect the luxurious round building with an elegant and ornamental Seal Shape holding the name of the palace in Arabic.
