College assignment: Make a hoarding series campaign for Adlabs Imagica.
Client: Adlabs Imagica
Target Audience: Students who have just given their board exams & plan to enjoy their vacation.
Concept: Post-exams is the time when most students visit Imagica as they feel they have worked hard during exams and deserve a break. What they don't notice is that their mothers have equally slogged for them in the process, and that they deserve a break too. It tells the students how they should bring their mothers along with them to Imagica for enjoying.
Hoarding 1
Hoarding 2
Hoarding 3
