waxDEV Branding

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waxDEV Branding
Branding of waxDEV including logo, business cards, envelopes, flyers and letterhead.

Branding for waxDEV radio station was created for my diploma work. My goal was to show creating process of Corporate Identity. To do this I wrote about basics of advertise, meaning of colours, proper alignment of elements and using a typography. To support my words with a practical example I created CI package for made-up company - waxDEV radio station, which is specialized in playing rap music.

Logo itself shows melting vinyl. Name of radio station - waxDEV combine wax, which stands for popular name for vinyls and DEV standing for deviants - people which behavior deviates from the rest (in this case, big love to rap music and vinyls).