Google Analytics is one of the easiest ways to learn about the visits to your website.

When you couple social media data from your website you will be able to create a traffic-driving system for your online properties.

This is not something of an exaggeration. Google Analytics helps you to know exactly what type of content your audience is reacting to and what social networks they favor.

With that information, you will push more traffic and lead to your site — while showing social ROI as well.

With just a few simple steps, you may even use Google Analytics to track critical social media metrics.

This handbook should show you how to do this.

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