HYPHEN BRAND GUIDE
This branding was developed for RichContext's shoppable technology platform. I chose the name "Hyphen" to embody the connection provided to the user; in the same way a hyphen symbol connects two words, Hyphen connects consumers to brands and brands to data.
The color palette is an expression of the Hyphen's values, specifically "Highlighter," "Engaging," and "Discovery." The vibrant color and personality of the brand is meant to stand out from legacy RichContext branding, as it is a stand-alone platform.
