BECKS EQUALIZER SPACE
BACKGROUND:
Beck's Equalizer Space came into being as MTV Partyzone New Year’s Eve sponsor settlement.
TARGET:
Forming a special installation using Beck’s new image elements.
Selling point and continuously moving, dinamic sponsor appearence.
INNOVATION:
Speciality of this installation was Led strip courtain embedded into plexiwall and covered with black foil sripes producing the equalizer motive.
This kind of special usage of Led strip courtain made new perspectives of branding.
ON AIR:
31 December 2008. Petőfi Hall – MTV Partyzone New Year’s Eve
