PuriTea - H'Mong Vietnamese Tea
Our idea is simple. We are them team of 2 students who appreciate the beauty of H’Mong people and green tea farm, especially curved lines. We think of a story of two H'Mong sisters owning a green tea farm in Hà Giang Province, Vietnam. Their tea is different from other green tea in that it is fired and dried by hand in a wood-fired cast iron pan rather than a drum oven. It has a smoky aroma and earthy and woody notes reminiscent of the surrounding pine forest where it grows. Like other wild green tea, it is naturally sweet with little bitterness. We need to create a brand identity that highlights the traditional beauty and still connects to the modern generation.
Background Artist: Vu Le Duy
Character Illustration & Branding: Miheo
A big thank you to those who create fonts and photographs for making this project possible. Thank you
