Jeff Howard's profile

CASE STUDY: Embracing Brand Guidelines

Designing for Medtronic provided me an opportunity to work within a clearly defined visual language, but with a limited design toolbox. The limitations of the brand guidelines helped me and my team to shift our focus from layout to content, optimizing time spent on the presentation of our data. Resulting design iterations felt familiar to the client, and the finished piece won a Graphic Design USA Health + Wellness Design Award.


CASE STUDY: Embracing Brand Guidelines
Published:

CASE STUDY: Embracing Brand Guidelines

Medtronic Diabetes Technology Advances Bifold Brochure

Published: