ARMONIA
STRUCTURE DESIGN
Furniture collection | Iron A’Design Award winner 2019
Design by Alejandra Segura
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How the project
Started
This project was realized for the Domus Academy Scholarship competition, to access the Master in Product Design in Milan.
The brief specified to design a novel chair that explores an iconic identity through a design process that tells a story behind the object.
The focused of the evaluation was based on three core aspects: originality of the proposal, integration of the object with the context
and a consistent production process in relation to the design.
Inspiration
Moodboard
Harmony, balance and togetherness.
The
Concept
The concept of the project was born from the idea of togetherness, the importance of sharing moments (space and feelings),
while interacting with the environment and with another being, feeling harmony around you.
The concept of Harmony (Armonia) represents the transformation of the space, in a way that generates balance in life
The concept of Harmony (Armonia) represents the transformation of the space, in a way that generates balance in life
and connection with the environment.
Ideation
Methodology
The ideation process was mainly carried out starting from a symmetric matrix, with which was possible to create different paper models. This methodology allowed visualizing the different possibilities of the creation of several products, exploring their form,
proportion and balance through the fold. This way was born the idea of representing the concept through the union of two triangular bases that need each other to remain in balance. Then, the design was modified to achieve a more realistic appearance,
connecting all the contours in a tubular circuit system.
Project Development
Armonia Structure Design
Armonia is a tubular structure, created by the composition of two geometric shapes that are linked together to remain in balance.
This balance represents the harmony between two objects and reflects this concept to the users, since a single structure
is intended for two. The union of two beings generates balance in life and harmony in the environment.
The tube has an outside diameter of 25mm and a wall thickness of 3mm
The tube has an outside diameter of 25mm and a wall thickness of 3mm
Project Development
Armonia Collection
The structure is designed to shape a functional, unconventional and iconic piece of furniture. Its versatility gives life to a collection
of three chairs, easy to adapt to a variety of contexts. These designs help to highlight in a unique way the main element of the project
(the structure), showing in a diverse and elegant way its tubular silhouette.
Armonia collection consists of three chair designs:
Collection
Armonia - One
Armonia - One is highly customizable, starting with the structure finish that could be in stainless steel or satin black.
Then the seats and the backrest can be covered with one or two colors of different fabrics.
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Collection
Armonia - Urban
Armonia - Urban oak boards can be chosen with natural, cherry or walnut finish.
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Collection
Armonia - Crystal
Thanks to poly-carbonate properties (resistant to UV rays) the chair can be exposed for long periods in external contexts
without causing changes in the material.
As of today, Armonia - Crystal need further analysis to be lunched to the market.
As of today, Armonia - Crystal need further analysis to be lunched to the market.
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Renders
Indoor | Outdoor scenarios
Exhibition
Fuorisalone, Milan Design Week 2019
Via Tortona 26, Milano | April 9 - 14 | Italy
Photo credits: Jeremy Vallauri
Exhibition
MOOD. Museum of Design 2019
Ex-chiesa di san Francesco, Viale Lorenzo Spallino 1 | 10 June - 31 July | Como, Italy
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Recognition
Winner A'Design Award & Competition 2019
More info
For more info about this project and the award click here
If you are a producer or manufacturer interest
in fabricate this Furniture Design, please get in touch
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Thank you
