The first 2 pages explain very briefly what the brand and its purpose is. Due to the target audience being young lazy/ anxious adults, that demographic tends to read less and prefer imagery or diagrams; so the choice to keep wording to a minimum was made.

The brand mark is a mascot in order to appeal to a younger audience, as opposed 

to the competitors typical older and more professional target. There is also a watermark which can be used in conjunction or in place on the mascot. The brand marks can 

be used at smaller sizes to ensure the marketing team can use wide range of 

materials for advertising.

The colour scheme is unique to the business, and when combined, create the graphic elements for the app, website and other marketing materials which are shown below 

in the application examples. 

The fonts chosen have high x-heights for better screen readability and by only having chosen 2 fonts (Skia for the headings and Runda for the body text), it allows for less confusion and easier recognition if others create content for the business.

The applications examples were designed using Adobe Dimensions, and show just a 

few of the possible ways Nosey could be used in marketing. Due to the simple, behind 

the scenes nature of the business, the designs are very subtle and somewhat basic. 

The graphics are used as bordering tools, with the watermarked brand mark and mascot added for an additional visual element if need be. The business will be most recognisable via the mascot and recognisable font use.