This project was created when iAds were first born. These concepts were presented to Steve Jobs for functional consideration on standard ways to execute iAds in the iPad.
Cadillac and Tron were unobtrusive concepts that lived in the bottom corner of the iPad. The first tap would increase the ad by 3x and a second tap would expand to full screen for a more engaging experience.
Toy Story was a differnt take on the advertisement experience which would be found on magazine style layouts with snapping pages. As the user swiped from one page to the next, they'd see an ad that would appear in between pages that could be expanded to a full page experience.
Page Peel was a concept that gave the user a skeuomorphic feel for flipping pages. The concept was the plus could pulse subtly, and if tapped would reveal a larger image below the page. Tapped again would launch a light window or module style experience for a for more information and engagement.
The Arrow concept created an engaging and obvious way to display and control media. It also gave the advertiser enough room to share rich media and eye catching animatons or videos.
