CREATIVE BRIEF:
Client: DOH in partnership with Trust Family Program
Target Market: Parents
Demographic: Age 25-35, M/F, Middle-class C, Can understand English, At least Highschool graduate, Has kids and works either as an entrepreneur or an employee.
Persona: (This is your exercise 2)
Objective: They want to speak out to parents especially to mothers about these statistics. The client wants this infographic to look professional and very serious but they also want it to have simple illustrations so that they can also target young parents.
Technical Guidelines & Limitations: Client only wants the color of the DOH logo and the Trust family Program. Client wants the image to
