Halte Lebih Aman = "Shelter is much Safer!"
This issue is quite common among the public transportation users in Indonesia especially Jakarta.
They tend to ignore the function of Bus Shelters. They used to wait for the Bus anywhere along the street which is causing the traffic jam. This campaign is to persuade the public transport users to use the shelter.
The main concept is to tell them that Shelter is way more Comfortable and Safer!
CAMPAIGN ITEM
"You won't get sunburn if you wait at the Shelter"
"You won't get wet from rain if you wait at the Shelter"
"Have you hope on and hope off in the right place?"
© Rani Ramadiyan / 2013
