Porto Pop was the first edition of the International Festival of Popular Culture.
The event ran for three days with a wide range of presentations, debates and conversations between performers and journalists with careers devoted to the music industry along with its social and political impact and all the other elements that make up our popular culture.
At the end of the second day there was a party in the charismatic venue Maus Hábitos where the soundtrack was provided by some of our distinguished speakers. With regard to the venue decor we got our inspiration from the local record stores mixed with the typographic psychedelism of some Rock n' Roll posters.
This graphical approach enabled us to design a custom-built poster for each of the speakers. We were able to integrate all this information into a vertical poster that was used to assemble the remaining brand's communication campaign.
The Festival’s poster plays a central role in the communication of this three day event where each of our esteemed guests has a significant emphasis. After all, the raison d'être of this Festival is to celebrate the music authors. See you next year.
Design Award, Prémios Lusófonos da Criatividade 2021
Design & Creative direction: Ricardo Daniel
Motion Graphics: Jordan Ferreira
Web Design: Francisco Coelho
Photography: Cristina Pinto and Jordan Ferreira
Posters and print Material: Molográfica
Media: Ana Gilbert
Booking: John Fritzgerald
& a special thanks to the event creator, Ricardo Salazar
estúdio Ricardo Daniel © 2021
