The purpose of this school-based project was to rebrand an already existing company. The company of my choice is called “Cycle Gear”. It is based in the U.S. and it mainly offers gear, parts and accessories for motorcycles. The reason for my choice is that in my opinion, the overall branding should have a more modern appearance. This was achieved mainly through the manipulation of dynamic graphics and color palette.
The first piece that had to be designed was a poster or a billboard. I had to create something that would grab the audience's attention at an instant and make it stand out. This is why I chose the motorcyclist in action as a focal point.
The second piece would consist of an annual catalog, offering different parts of gear and accessories. I have maintained a color palette of different shades of red, white, gray and black so that there would be a great variety of contrast.
