ɪ ∙ Final Negative Symbol
Was a huge pleasure to develop this logo, with an old friend from Design College times, about such a challenging thematic!
Was a huge pleasure to develop this logo, with an old friend from Design College times, about such a challenging thematic!
ɪɪ ∙ Horizontal Positive Final Logo
Name and concept are inspired by Orixá Iemanjá Ogunté and their business field is about Jewelry Design. Symbol must be simple enough to be used in really small scales!
Name and concept are inspired by Orixá Iemanjá Ogunté and their business field is about Jewelry Design. Symbol must be simple enough to be used in really small scales!
ɪɪɪ ∙ Initial Sketches on Paper
Here is a Scan with my different explorations around the broad concepts related to the Mark. Sorry for this rough way of show the process, this is all about the rawness of my process, not so clean haha :)
Here is a Scan with my different explorations around the broad concepts related to the Mark. Sorry for this rough way of show the process, this is all about the rawness of my process, not so clean haha :)
ɪᴠ ∙ Logo Concept Development
I love to use this technique of Photoshop Animation to refine and find the best way to express the favorite concepts, in motion and development I think we can understand best where the mark is going (and where to go with)
Let me know your favorite as well!
I love to use this technique of Photoshop Animation to refine and find the best way to express the favorite concepts, in motion and development I think we can understand best where the mark is going (and where to go with)
Let me know your favorite as well!
ᴠ ∙ Favorite Concepts Refinement
Some of these Sketches above are done by the client based on a concept we loved among a lot of good ones haha; all I've made was adjust some details on his approach over my initial explorations, doesn't makes sense?
(Let me know in the comments, I know some people don't like to maculate their process with client interference.)
Some of these Sketches above are done by the client based on a concept we loved among a lot of good ones haha; all I've made was adjust some details on his approach over my initial explorations, doesn't makes sense?
(Let me know in the comments, I know some people don't like to maculate their process with client interference.)
ᴠɪ ∙ Chosen Concept Variations
I really like this conceptual approach that lead us to use the initial G (plus a subtle T) with some iconography of the Iemanjá tools and weapons; final one precisely the Mirror, Moon and Star.
I really like this conceptual approach that lead us to use the initial G (plus a subtle T) with some iconography of the Iemanjá tools and weapons; final one precisely the Mirror, Moon and Star.
ᴠɪɪ ∙ Typographic Options
I really loved this "ligature" with Th, so I've done my best to be sure client was going to understand and love it too. I'm lucky to have clients with good taste in Design!
I really loved this "ligature" with Th, so I've done my best to be sure client was going to understand and love it too. I'm lucky to have clients with good taste in Design!
ᴠɪɪɪ ∙ Final Type Refinements
I've tested some small variations of type with different fave symbols to choose the final one, for some time the right one seems to be best to me, with some time watching both we decided to go with the left one for it's simplicity.
I've tested some small variations of type with different fave symbols to choose the final one, for some time the right one seems to be best to me, with some time watching both we decided to go with the left one for it's simplicity.
xɪ ∙ Horizontal Final Logo
This is the strongest version IMHO, I hope you like it too :)
This is the strongest version IMHO, I hope you like it too :)
x ∙ Final Logo Main Compositions
I like to see all compositions side by side to best imagine how the logo will behave in it's broad usages, best than see it on a cool mockup is be sure all variations seems to be part of the team per se!
I like to see all compositions side by side to best imagine how the logo will behave in it's broad usages, best than see it on a cool mockup is be sure all variations seems to be part of the team per se!
xɪ ∙ Guidelines Shots
Here some pages of the Brand Guidelines, I know you people love to sneak on this part of the creation process as well :)
Here some pages of the Brand Guidelines, I know you people love to sneak on this part of the creation process as well :)
I hope you enjoyed this details of the project!
Also I'm available for new projects, so feel free for ask me!
Also I'm available for new projects, so feel free for ask me!
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