COLORS by House Of Cultivar
House Of Cultivar are on a mission to "cultivate, curate, and celebrate craft cannabis". They commissioned Made Up Studio to create an identity for their new product: COLORS. The brief was to create an identity that communicated the many 'strains' inherent in this new product, suggestive of a 'remix', with colours and forms coming together to create something new.
I created some 3D typography, to be used as key art for the new brand, in addition to an animated version, an editable poster for their new releases, and a stripped back vector version of the type with brand guidelines relating to logo usage, colour palette, and typeface usage.
Scroll for artwork, brand, and process.
Artwork: static
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a9f576146420091.62b06ce9646a0.jpg)
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/21ebc0146420091.62b06ce9640b0.jpg)
Artwork: animated
Artwork: editable poster
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/349567146420091.62b07ca50ad16.jpg)
Artwork: simple (3D)
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/46363e146420091.62b06f166f863.jpg)
Brand: logo (vector)
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f6eb60146420091.62b06f166c517.jpg)
Brand: colour palette & usage
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5f19bd146420091.62b06f166dab2.jpg)
Brand: logo variations
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9255c2146420091.62b06f166ccd9.jpg)
Brand: type (Hypatia Sans)
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d32606146420091.62b06f166f281.jpg)
Brand: logo + sub
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/74de47146420091.62b06f166e0f6.jpg)
Process: sketches
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ecdc3c146420091.62b0760137442.jpg)
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c9a2a6146420091.62b0760136a7d.jpg)
Process: digital exploration
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ad4029146420091.62b076013bc9c.jpg)
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5c830f146420091.62b076013e2b0.jpg)
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/05ffc9146420091.62b0760139097.jpg)
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f597a146420091.62b0760137d9d.jpg)
Process: refined sketch
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/02feea146420091.62b076013cf3a.jpg)
Process: 3D development
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/403128146420091.62b076013d888.jpg)
Process: vector artwork
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/455c32146420091.62b076013c67b.jpg)
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f54c33146420091.62b076013872b.jpg)
Process: 3D build
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d124ae146420091.62b0760139df7.jpg)
Process: art
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/084fe5146420091.62b0813438f68.jpg)
![3d art 3D lettering 3D Type animated type branding cannabis charles williams made up marijuana weed](https://mir-s3-cdn-cf.behance.net/project_modules/1400/eaaeab146420091.62b089ef53294.jpg)