Every Chinese New Year, APE agency will always send out CNY goodies to clients to wish them Happy CNY. This year, instead of a creative concept of key art into a label for the containers, I decided to use diecuts. After all, we love these home-backed goodies ourselves! This bright and cute diecuts of 'munch-marks' are a refreshing change.
(Above:) Labels
(Above:) EDM
Creative direction: Kristine Li
Art direction: Kristine Li
Copywriting: Kristine Li
Design: Kristine Li
Agency: Ape Works Ptd Ltd
