Dao Xiang Cun Package Design
Dao Xiang Cun is renowned as Beijing's most prestigious brand offering traditional local snacks and cakes. With a remarkable history spanning almost 250 years, its current packaging remains in line with its traditional essence. However, I've observed that many teenagers nowadays seem less enthusiastic about celebrating traditional festivals compared to older adults. My goal for this idea is to create packaging that appeals to teenagers and young adults, making it attractive and enticing for them to engage with the brand's traditional delicacies.
