ST Electronics was launching its new cloud educational software meant for primary kids. APE was commissioned to take charge of the event and print collaterals. Since it's learning on the cloud, we thought, why not we bring the classroom into reality? Out came the lockers, bookshelves and picnic benches. It was a fun campaign!
bookcase
locker
wooden bench table
rostrum
Stage
Creative concept: Caine Teo, Kristine Li
Design: Noveri Mandey, Thihan Kyaw, Suimin Koh, Kristine Li
Art direction: Noveri Mandey
Client: ST Electronics
Agency: Ape Works Ptd Ltd
Year: 2011
