Global Integrated Campaigns team for Dyson Floorcare
Craft and build product narratives to communicate new product launches across multiple digital touch points.
Dyson V15 Detect & Dyson V12 Detect Slim
The dual product launch hinged on the idea that both products shared innovative technology. This consisted of a laser-guided cleaner head that highlights the debris, a sensor that counts each particle size and a UI update to the screen that displayed the information captured during use.
The dual product launch hinged on the idea that both products shared innovative technology. This consisted of a laser-guided cleaner head that highlights the debris, a sensor that counts each particle size and a UI update to the screen that displayed the information captured during use.
'Choose the right size for you.'
Dyson V15 Detect & Dyson V12 Detect Slim share the same new technology. We created a specific landing page to help the consumer understand the differences when choosing between the two.
Digital Display Banners
To drive traffic to the new product pages, we created a series of display banners focusing on the product's unique selling points. The focus included new innovative technology and core technology that is within all Dyson products.
https://www.dyson.co.uk/vacuum-cleaners/cordless/v15
