To communicate the Hot Wheels experience, we designed a special structure
and we placed it on a very important highway in Bogotá,
so people could imagine how the world would be the Hot Wheels way.
With an investment of under US $20,000, we made it possible for an ordinary
surpass bridge to take hundreds of parents in a journey back to their childhood,
to take hundreds of children on a journey to imagination; and took the brand on a trip around the world,
featuring the Hot Wheels Loop on hundreds of web sites and blogs.
WPPED CREAM / award winner 2012
One Show 2012 / Silver in Out of Home-Billboards (First award For Colombia)
One Show 2012 / Merit in Out of Home-Transit & Outdoor Installations
One Show 2012 / Merit in Spatial Design-Outdoor Spaces
One Show 2012 / Merit in Outdoor Design-Transit
One Show 2012 / Merit in Out of Home-Transit & Outdoor Installations
One Show 2012 / Merit in Spatial Design-Outdoor Spaces
One Show 2012 / Merit in Outdoor Design-Transit
Clio Awards 2011 / Silver in Design Environmental
Clio Awards 2011 / Bronze in Out of Home Ambient
Clio Awards 2011 / Bronze in Out of Home Ambient
London International Awards 2011 / Bronze Award in Non-Traditional Recreational
D&Ad Awards 2012 / In the Book for Graphic Design / Wayfinding & Environmental
Cannes Lions 2011 / Shortlist in Outdoor
Communication Arts advertising annual 2011 / Award of excellence (Non traditional Advertising)
Best of Ogilvy Vol.3 / 2012
Ojo de Iberoamérica 2011 / Silver in Media Innovation
El Dorado Awards Colombia 2012 / Gold in Outdoor
Antigua Festival 2011 / Silver Award in Outdoor
Antigua Festival 2011 / Silver Award in Media
Antigua Festival 2011 / Bronze Award in Design
Antigua Festival 2011 / Silver Award in Media
Antigua Festival 2011 / Bronze Award in Design
