Everus social media brand refreshes 2020 – 2022
In 2020, this was the standard look of Enverus's social media posts. The copy, photo, data art and location and shape of the two right-side rectangles changed, but they were quite standardized.
In Fall 2021, I re-worked the social media image format to the above. Again, photo and vector art and copy changed from post to post. This provided a much more colourful look while still being on-brand.
February 2022 the creative team was asked to come up something completely different. The above example is the look we landed upon.
September 2022, Enverus underwent a complete brand update. An agency did research on how Enverus was viewed in the marketplace and compared it to how Enverus wanted to position itself. A value proposition of "Intelligent Connections for Energy" was decided upon and a new look to go along with that was developed.
When it was presented to executives, they loved the concept, but hated the look. The creative team was given 24 hours to come up with something better. As a team we all put forward ideas, and had a meeting where we would choose the best. We ended up combing ideas from several team members to land on the above theme.
November 2022, I created the above modification for an app-focused social media post.
