A Colour-Blindness Awareness Campaign
By Lego
An awareness campaign to get familiar with colour-blindness, its limitations, how it disables one from doing normal day-to-day tasks.
This campaign is directed towards people with a normal vision through the toy brand ‘LEGO’
Target Audience
Target Audience
Everyone with a normal vision of colour
Research Area
Research Area
The basic meaning of colour-blindness, types of colour-blindness, how it's caused and ways to support it.
Problem Statement
Lack of self-awareness and awareness about colour-blindness, increased awareness
will normalize the problem.
Ideations
Games for adults
Re-designing the following games:
UNO, Ludo, Catan, Among Us, Monopoly, LEGO
Games for adults
Re-designing the following games:
UNO, Ludo, Catan, Among Us, Monopoly, LEGO
LEGO
The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”.
The basic LEGO brick has remained the same since it was patented, and this simple, child-friendly design has been credited with the toy’s longevity. As a result, these bricks have saturated the culture of childhood throughout much of the world.
The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”.
The basic LEGO brick has remained the same since it was patented, and this simple, child-friendly design has been credited with the toy’s longevity. As a result, these bricks have saturated the culture of childhood throughout much of the world.
Image Processing
Final Campaign Poster
