For the finals of our Package Design class we were asked to do another branding again, but this time we had to choose from four options and each had a specification of packaging.

I chose Cardinal's Donuts and Coffee to once again challenge myself. I initially wanted to do the Cupcake brand that was one of the options, but I realized that I had already done a sweet design with one of my other branding designs. (Tiara shampoo design.)

 

For this option, we had to create a take away carton that can hold two donuts and one (or more) coffee cups. I decided to go for a gender neutral look and warm color palette.

We were not required to provide design studies anymore so I decided to make just one final design that featured a cute vectored image of a Cardinal bird on the logo. The background would be filled with coffee beans and the handle is a donut.

 

All designs were made in Adobe Illustrator.

This is the print layout of the outer packaging.

And the print layout of the donut box that can hold up to two donuts.

The measurements for the package layout.