Dmitry Povich's profile

Marketing strategy for a food | culinary blogger

Dmitry Povich
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brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
About the project:

This is one of the most popular culinary bloggers on YouTube in Ukraine.

At the beginning of our cooperation, the number of subscribers on her YouTube channel was 1.7 million people. At the time of publication of this case study, the number of subscribers exceeds 2.5 million.
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
What were the objectives 
of the project?
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
What was done?
After a detailed analysis of her competitors and target audience, I developed a new structure for her blog.
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
Content for the Instagram feed
For content in the profile feed, we have identified 
two main storylines:

1. Affordable and simple recipes
2. Rubric: Cook's Notes
1. Affordable and simple recipes

For this section, a design was developed for posts based on the brand book of the client.
(The carousel post format was chosen as it was just gaining popularity 
and ranking well at the time)
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
Second hypothesis

As a hypothesis, we tested the second version of the visual presentation 
by moving the video slide to the first place and placing information blocks behind it.

After testing, we came to the conclusion that the video on the first slide 
gives much better engagement and reach than the first option.
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
Conclusion: 

What seems more beautiful and logical does not always work better.
2. Rubric: Cook's Notes
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
Monetization of social networks
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
About the product:

The idea was to create a fairly balanced, simple and affordable diet for 7 or 14 days, which users could then independently adapt by combining recipes from different days.

Thus, we would solve the problem that many people buy a large amount of unnecessary products in the store, not knowing in advance what to cook from them. And most of the time they eat the same food.

So, I developed a complete concept for this online product
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
Result of work:

As a result of the work, we were able to complete all three main tasks that were set at the beginning of the project:

1. Developed a detailed structure for a cook blog
2. We built a content strategy for a month of work (separately for the feed and for stories)
3. Created a unique design for the page based on the brand book
4. We tested different types of content and chose the best options for engagement
5. We found growth points and new opportunities for audience monetization through the sale of the "Accessible Menu".
6. Developed a complete online concept for this online product.
brand identity design product digitalmarketing Instagram template marketing marketing strategy marketingstrategies Social Media Design Social media post Socialmedia
Marketing strategy for a food | culinary blogger
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Dmitry Povich's profile

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Dmitry Povich's profile
Kharkiv, Ukraine

Marketing strategy for a food | culinary blogger

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