Z Tailors brings the age-old tradition of tailoring into the modern day. Dubbed “the Uber of tailoring”, they are a platform that allows customers to book a tailor to come to their home or office for fittings, and then receive their freshly altered garments within a week.

Intrigued by this time-honored service being brought into the digital age, I eagerly went to their website, only to be met with an unremarkable visual identity and a generic logo. Disappointed by what I imagined was going to be a sophisticated combination of contemporary tech platform design and suave, classical styling, I set out to create the identity I had anticipated.