I was privileged to collaborate with Red Bull on a dynamic design project that encompassed two distinct but interconnected elements: the creation of a captivating graphic for a private dinner and the development of web assets to promote "SoundClash," a thrilling rap battle event in Detroit.
This portfolio brief encapsulates our core objectives, design process, and showcases the final pieces that contributed to a memorable Red Bull experience.
This portfolio brief encapsulates our core objectives, design process, and showcases the final pieces that contributed to a memorable Red Bull experience.
Core Objectives:
Private Dinner Graphic: Design a custom graphic for a private dinner hosted by Red Bull, reflecting the event's energy and exclusivity while aligning with Red Bull's brand identity.
SoundClash Promotion: Develop web assets and promotional materials for "SoundClash," a Red Bull rap battle event in Detroit, that engaged and excited the target audience.
Innovative Design Elements: Incorporate unique design elements such as custom illustrations, a cassette tape-inspired food menu, and web graphics to create a cohesive and visually striking campaign.
Design Process
1. Private Dinner Graphic:
In-depth consultation with Red Bull to understand the event's theme and desired atmosphere.
Custom illustration development, combining artistic flair with Red Bull's branding elements, reflecting the event's exclusivity.
2. SoundClash Promotion:
Creation of web assets to announce "SoundClash," ensuring the design conveyed the energy and competitive spirit of the event.
Incorporation of dynamic visuals and typography to create engaging and shareable social media content.
Deliverables
1. Private Dinner Graphic:
The custom graphic for the private dinner, a visual testament to the event's exclusivity, seamlessly integrated with Red Bull's brand identity.
2. Sound Clash Promotion:
Engaging web assets and social media graphics for "SoundClash" that successfully captured the event's high-energy atmosphere.
