Glowinc believes that self-care is not a form of exclusivity. It’s not only for women, but it’s inclusive for everyone. The core idea is “no boundaries in beauty”.
Glowinc invites all to enjoy the results of quality skincare with four basic steps. With its six variants categorized based on different skin types, Glowinc encourages self expression and diversity. Through bold visuals, Glowinc prioritizes personalization in their product, where there are big spaces for user to try and explore the possibilities.
Glowinc's personality is explicit and strong, developed from their goal to encourage everyone to become themselves and unbounded by gender. Glowinc is a local Indonesian skincare brand founded by PT Royal Pesona Indonesia.
Designer: Annisa Ferani, Elisa Cindy
Product Photographer: Yessié & Aigye, Elisa Cindy
Talent Photographer: Yessié & Aigye
From creative point of view, the choice of varied typography represents the brand's diverse personalities and their knack for creativity. They can be as bold as Monument Grotesk, as unique as Cantoria Italic, as exquisitely charming as Grand Slang, and even as simple as Roobert. They are all put together to become distinct identity.
The nearly-rigid layout system provides the room to be playful with various design elements while keep the focus on the products itself, ie. the usage of vibrant gradients and expressively stunning images which results in a unique and dynamic visuals.
The nearly-rigid layout system provides the room to be playful with various design elements while keep the focus on the products itself, ie. the usage of vibrant gradients and expressively stunning images which results in a unique and dynamic visuals.
