Banan | Visual Identity

Banan | Egypt "2023"

Banan is a narrative that unfolds the transcendent journey of exquisite, handcrafted artistry from Egypt to the global stage. Its hallmark lies in intricate patterns and a sumptuous texture inspired by the resplendence of nature, introducing a vibrant and opulent touch to home decor.

Name Origin

The name "Banan," rooted in Arabic, meaning fingertips, signifies the hands meticulously shaping this refined art, rendering each piece distinctly unique and incomparably sophisticated. In the crafting of these opulent and exclusive items, we employ naturally dried banana tree leaves.

In the current epoch of the burgeoning industry, Banan's paramount objective lies in breathing life and the sublime essence of nature into its surroundings, thereby rendering spaces not only more elegant but also exuding an unparalleled sense of luxury.

In its shift from utilizing banana tree leaves to creating products that embody nature and vitality, Banan recognized the need for a distinct visual identity. Drawing inspiration from Arab-Egyptian culture, the brand conducted thorough research to craft a unique identity. This not only reflects the value of Egyptian handmade craftsmanship but also introduces an aura of luxury and sophistication to Banan's products, enhancing their market appeal and uniqueness.

Logo Concept

For the Logo Concept, we incorporated Pharaonic symbols, such as the ibis, into the logoicon for Banan. Additionally, we developed unique engravings representing Banan's products and simplified the shape of a banana leaf, making it the outer structure of the logo. The logo text is hand-drawn, adding an artistic and personalized touch.

We utilized colors inspired by our products to infuse luxury and elegance into the Banan.

When it comes to The Logo Anatomy in this case, we employed the golden ratio to ensure a thoughtful distribution of the logoicon and Logo elements.

Logotype

One of the challenges in constructing the logo was the choice of the Logotype. We decided to handwrite the word 'Banan' using traditional methods, utilizing reed pens, and inkwells. This approach not only reinforced the concept of craftsmanship but also added an authentic touch to the logo, making it exceptionally charming and distinctive.