Client: Shell
Problem: Not enough employee recognition in the workplaces
Concept: Create a campaign fully by AI
The "Inside the Shell" campaign is a fully AI-generated campaign, including everything from photos to text and ideas. It serves as a compelling testament to the successful collaborations between good people ideas and artificial intelligence.
This campaign strives to spread awareness among employers, emphasising the crucial role played by the individuals within their organisations. It underscores the importance of acknowledging and crediting the employees who constitute the driving force behind a company's success. Recognition should be given not only when necessary but also at times without any specific reason.
The core idea revolves around breaking stereotypes in the workplace. Whether you work at a gas station or a bank, this campaign encourages recognizing the diverse talents of employees. A gas station attendant could be a skilled barista or a talented football player, while a bank employee might also have a passion for painting. By showcasing the multifaceted abilities of employees, the campaign aims to remind employers that the collective hard work and dedication of individuals have been instrumental in shaping the company's identity and success.
