Introduction

Solidum provides comprehensive insurance services that cater to the needs of both businesses and individual clients.
The name, "Solidum", comes from the Latin word "solidum," which means solidity, reliability, and solidarity - values that form the foundation of this business.



The concept

Solidum's visual identity is centered around minimalism and modern aesthetics, emphasizing simplicity and elegance. The logo features a simple yet impactful design, incorporating an iconic shield emblem symbolizing protection and security, further reinforcing the company's commitment. The color palette, transitioning from dark blue to green, conveys trust, stability, and growth.


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Brand identity, Logo, Print, Point-of-sale materials

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