Descartes groupe is a first russian-french investment fond specializing in investment in innovational companies in media sector,
internet projects, wholesale and retail trading, financial services and real estate marketing.
I've developed a logotype that will represent the possibilities of this brand and would be easy to recognize and remember to.
![Logotype brand business card red gray black logo triangle penrose grotesk Brand style Minimalism identity brand identity brandbook](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0d506120620039.55e62cd86c640.png)
The grid and proportions:
![Logotype brand business card red gray black logo triangle penrose grotesk Brand style Minimalism identity brand identity brandbook](https://mir-s3-cdn-cf.behance.net/project_modules/disp/7e0bd920620039.563353485d20e.png)
The main brandbook:
![Logotype brand business card red gray black logo triangle penrose grotesk Brand style Minimalism identity brand identity brandbook](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f8764e20620039.55e62cd86dd1f.png)
![Logotype brand business card red gray black logo triangle penrose grotesk Brand style Minimalism identity brand identity brandbook](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2ed14f20620039.55e62cd86f004.png)
![Logotype brand business card red gray black logo triangle penrose grotesk Brand style Minimalism identity brand identity brandbook](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b7258520620039.55e6d60cd4b81.png)
![Logotype brand business card red gray black logo triangle penrose grotesk Brand style Minimalism identity brand identity brandbook](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c06c3c20620039.55e62cd871719.png)
Four main satellites of Descartes Groupe:
![Logotype brand business card red gray black logo triangle penrose grotesk Brand style Minimalism identity brand identity brandbook](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ea956820620039.55e62cd872c05.png)
![Logotype brand business card red gray black logo triangle penrose grotesk Brand style Minimalism identity brand identity brandbook](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f7b96820620039.55e62cd873ebb.png)
For each of the sub-brands I've developed the unified brand guidelines, inheriting the main brandbook structure:
![Logotype brand business card red gray black logo triangle penrose grotesk Brand style Minimalism identity brand identity brandbook](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/81b14e20620039.55e6da4baa1c9.png)
![Logotype brand business card red gray black logo triangle penrose grotesk Brand style Minimalism identity brand identity brandbook](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9b0e4b20620039.55e62cd876ba3.png)
Thanks for watching!
You can check my other works as well.