NGO fights corruption in public administrations in Lebanon.
Nationwide anti-corruption campaign, 2014.
Logo . Launching campaign (flyers, map, posters, digital content...)
Kabseh:
Arabic word that could mean « Buster, or Busted». It's when you surprise someone and appear all of a sudden generally to see if they're working or what they're doing.
The NGO's branded small car went on “pressure tours” across towns all over Lebanon from north to south to track briberies in public administrations, talk to people, and try to help them reporting it. The car parked in front of governmental institutions to exert pressure
on public officials and directly engage with citizens. Following the reports collected, we created awards for the cities with the highest number of bribes and turned data into engaging material like illustrations, reports, infographics…
1. KABSEH 'S LOGO
Kabseh logo - the letter " t " or ة becomes the car.
2. KABSEH IN AN ICON
3. CALLING VOLUNTEERS TO JOIN THE KABSEH TOUR.
Headline: "Pressure on corruption" or "Busted for corruption"
4. UPDATES ON SOCIAL MEDIA ABOUT KABSEH'S PROGRESS.
