• Barangaroo is a multi-billion dollar lifestyle and property development on Sydney's harbour foreshore.
Approach
• Requirements gathering
• Stakeholder meetings
• Wireframing
• Creative direction
• Visual design
• Branding
In a small team of three (product owner, developer and designer), I designed the "My Barangaroo" sub-brand and community-facing website in consultation with the Barangaroo Delivery Authority brand manager, Bradford Gorman.
The Barangaroo brand was aspirational and represented a future face of Sydney. This needed to be represented in the aesthetic. The design was based on assets created by emerystudio and drew inspiration from arts and events organisations like MoMA in New York.
Role
Visual Designer
