Product: Ani-Mate (Mini Movie Maker Kit)
Company: NPW
Year: 2014
Launch: Autumn/Winter
Description: A complete smartphone movie maker kit including modelling putty, googly eyes, and pop-out prop sheets. The box turns in to the stage and 4 pre-printed backdrops are provided, as well as a flat-pack phone holder to keep your shots steady.
Photo above courtesy of Coolstuff (http://www.coolstuff.com/Ani-Mate-Make-Your-Own-Movie)
The box artwork was modified for the next production run, to make the kit more appealing for toy retailers, after winning an Independent Toy Award.
And here is the video produced by Rik, to celebrate the success of the toy awards...
My Role: Product Development Manager
Concept by: Me
Product Design by: Rik Cridland
Graphic Design by: Rik Cridland and NPW
Photography by: John Selby (Bucks Photo)
