Samsung Galaxy Watch Global Launch Campaign
Samsung wanted to reposition its Gear range of smartwatches from a fitness smartwatch to one that allows users to stay connected longer anywhere. Due to its longer-lasting battery, the Galaxy Watch empowers people to go away and recharge themselves. It's the smartwatch that recharges less, so you recharge more. We collaborated with LA-based director Michael Lawrence (www.mrmlawrence.com) on this.
Official TVC:
Social Media Films:
These series of five 1x1 films were posted on Facebook.
