IKEA hosted an Open Innovation Challenge in which Brobygrafiska was invited. Together with Henrik Jacobsson and Emilia Rathcke Jönsson, we created an application with all the functions needed to have a smooth and confident shopping at IKEA.
The application contains 3 modes for each step in the shopping process:
- Full online-store, available at every location and time, with AR-functions to visualise products at customers' individual homes.
- In-store, with AR-functions guiding and serving customers through the store.
- After-purchase, with motion assembly manual graphics, receipts and functions to quickly exchange or return products.