Smoking Ninja - Branding & Packaging
Brand: Smoking Ninja
Type: Retail
Industry: Smoking Products
Designer: Rekha Kulkarni
Concept:
"Calm, but cautious
Relaxed, but ready
Smooth, but strong"
You are truly a secret smoking ninja
A smoker, just like a ninja, is very mysterious, alert and has the ability to camouflage easily. They are both masters at leading parallel lives. They are truly secretive. The lines, while describing both ninjas and smokers also lists out all the common qualities they both share.
Illusion:
The Ninjas of the Sengoku period (15-17 century) in Japan were trained spies and assassins. They were known to delude their enemies to extract information or to kill. They widely created illusive visuals, enchanted people to the point of hallucinations and carried out their missions.
Today, creative visual illusions are used by people to indulge in deep thoughts, evoke the soul and enlighten the mind. The consumers of rolling paper are constantly in search of such illusions, which we are readily providing to them on the cover of the product.
COPY ON THE PACK
