The Cremissimo brand, introduced in 1998, was not only outstanding from the start due to its very creamy consistency, the fact that the brand is constantly reinventing itself makes Cremissimo a very special and successful ice-cream brand. 

The relaunch of the packaging design had to strengthen the positive perception of the brand, focus on appetite appeal and reach a younger target group to ensure optimal positioning of Cremissimo for the future. Above all, communicating sustainability was important: the packs are 100% recyclable. Cremissimo is committed to closed-loop plastic recycling and this had to be prominently communicated across the entire package.

With a contemporary, trendy design, HAJOK Design has put Cremissimo in a completely new light. The logo has been simplified and modernised. The lettering has been removed from the heart-shaped imagery and now interacts with the spoon as a new key visual, placing the soft, spoonable creaminess at the centre of the design. The previously rather artificial colour scheme has given way to a rich range of colours. The sustainability of the pack has gained prominence with a paper-look flash and illustrations. The Cremissimo portfolio appeals with a contemporary, distinct visual identity, providing more stand-out effect to help quickly find your favourite variety, while really making you want to enjoy some super-smooth ice-cream!

The ice cream scoop surrounded by ingredients is elaborately staged for maximum appetite appeal.

The new design dispenses with the prominent Cremissimo heart. Instead it uses the spoon as a key visual, to convey the special creaminess of the product.