System Barriers, Influencers, Gaps, Pain points, Areas of Intervention
Survey - What is their information source?
Research Methodology: Conducted online survey followed by telephonic / zoom interview (done during covid)
Target group: Urban women who were expectant mothers (pregnant) and mothers of infants less than 5 years (74 Participants)
Interviewed 3 Doctors and 8 Caregivers
Journey Map.
Looking at existing solutions - Market Research and Competitor Analysis
SOLUTION
Custom Assets created : 60+ Icons , 80+ Illustrations
Project Scope, Constraints, Future Scope , Design Considerations, Solution Ideation.... More screens with voice integration and Interactive Prototype soon to be updated.
THANK YOU FOR YOUR TIME!
