Karan Singh was commissioned by Ogilvy Hong Kong to create a series of key visuals for the Southeast Asian Games 2019 in the Philippines.

Inspired by the games slogan ‘We Win As One’ Karan created a suite of 19 key visuals, with a range of key visuals focusing on the Games’ ethos of togetherness, others on specific individual, group and Paralympic sports.

“I was tasked with creating a visuals for a series of key illustrations for the Games. The campaign celebrates inclusivity and diversity, and our goal was to capture this visually. The visual language was created through a combination of dynamic pattern, inspired by movement, and a bright palette of rainbow colours. The key visuals were inspired by sporting gestures and rituals, where multifaceted hands come together to communicate a sense of harmony.“

Karan’s work was used across all media to promote the games for the campaign including large scale OOH advertising and event visuals throughout all the venues.

Take a look at more of Karan’s work here, or read more about the project in the Creative Review article here.

Client: Ogilvy Hong Kong:

Creative Director: Michele Salati

Art Director: Stratos Efstathiou