![Advertising brand identity burger Packaging food branding visual identity Logo Design Brand Design restaurant Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/00813e182154991.6528458c94918.png)
sizzle
is a brand in Saudi Arabia, Riyadh. The brand is described as spontaneous, funky, fun, and focused on conveying a sense of camaraderie, excitement, and openness to new experiences. It uses the concept of a burger in the design, creating a playful character that appears to be running and moving.
is a brand in Saudi Arabia, Riyadh. The brand is described as spontaneous, funky, fun, and focused on conveying a sense of camaraderie, excitement, and openness to new experiences. It uses the concept of a burger in the design, creating a playful character that appears to be running and moving.
The brand is primarily targeting young Saudis and a younger demographic, so its visual direction will be youthful. Additionally, the brand aims to incorporate the ongoing development and change happening in the country, adding a sense of innovation to its visual identity that sets it apart from older brands in the region, providing a fresh and unique experience.
In addition to introducing new flavors and techniques, the focus was on presenting identity in a modern and contemporary way. The feeling was important to convey it to users and visitors, and the impression led us in the direction you will see in the presentation.
moodboard
![Advertising brand identity burger Packaging food branding visual identity Logo Design Brand Design restaurant Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8b5cac182154991.652c08ce80009.jpg)
![Advertising brand identity burger Packaging food branding visual identity Logo Design Brand Design restaurant Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7d8ffa182154991.6528458c92843.png)
![Advertising brand identity burger Packaging food branding visual identity Logo Design Brand Design restaurant Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cb7c73182154991.652b21f0afd93.jpg)
![Advertising brand identity burger Packaging food branding visual identity Logo Design Brand Design restaurant Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0f95e0182154991.652c0e34a2416.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/01f2b5182154991.652c12c0630ed.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/45c40a182154991.652c12c063d7b.gif)
![Advertising brand identity burger Packaging food branding visual identity Logo Design Brand Design restaurant Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c4237e182154991.652b21f0acf34.jpg)
![Advertising brand identity burger Packaging food branding visual identity Logo Design Brand Design restaurant Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/87365c182154991.652b21f0ab35d.jpg)
![Advertising brand identity burger Packaging food branding visual identity Logo Design Brand Design restaurant Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a8722a182154991.652b21f0ae895.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/148d0b182154991.652b21e9a8559.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2a7ea3182154991.652b21e9a6ac1.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/282137182154991.652b21ebb7235.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4dcb2e182154991.652b21ebb831e.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/547143182154991.652b21ee81381.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/6b5506182154991.652b21ee8078a.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c1ad96182154991.652c08ca3ae8d.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/721de9182154991.652c08ca3bd74.png)
![Advertising brand identity burger Packaging food branding visual identity Logo Design Brand Design restaurant Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf258d182154991.652b21f0a9c6d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/045abc182154991.652b21e6c869b.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1c0ded182154991.652b21e6c95a9.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/b9d6d0182154991.652c08cccb642.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/51da8e182154991.652c08cccc36a.png)
![Advertising brand identity burger Packaging food branding visual identity Logo Design Brand Design restaurant Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0994c1182154991.652c08ce82bdd.png)
![Advertising brand identity burger Packaging food branding visual identity Logo Design Brand Design restaurant Fast food](https://mir-s3-cdn-cf.behance.net/project_modules/1400/58925f182154991.652c08ce80ff1.png)
client : sizzle
Agency : Hak studio
Brand Identity Designer : Adel Amer
Motion designer : Ahmed Magdy
photographer : Arroz con Mango Perú
Thank you for watching