Amy Weiss's profile

fuzion | Brand Identity

Amy Weiss
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Project Details
Company Name: fuzion
Goal: To educate people on alternative options to western medicine by providing comparative solutions to everyday ailments, and to sell natural, essential oil remedies.
Target Audience: 25-45 year old women; mothers; single women; heath conscious; desire to be health conscious.
Distribution Channels: Website, Product line/Packaging, Point of Purchase display, Animated advertisement.
Project Deliverables: fuzion is a company that provides comparative information on natural, physical, and pharmaceutical remedies for everyday ailments, and sells a proprietary line of natural remedies in the form of essential oils.
Design Outcomes: Company, Name, Logo; Product line/packaging; Website; and an animated advertisement that can live on the website and on youtube. 
icon design icons package design brand identity Brand ID Natural products essential oils
Design Outcome | Logo Design
Brand System
The essential oils line addresses ten common ailments with proprietary blended oils, and instructions on how to use them. Since the bottles are small, we developed a label and hanging tag combination to allow more room for content. The brand system consists of a color-coded, icon-based identity. Each remedy has a front-wrapping label, a top label, and a hanging tag with four panels of information. 

The secondary brand elements for the essential oil packages are a color-coded icon system by which the "fused" elements denote how many oils have been mixed to produce each specific remedy.
icon design icons package design brand identity Brand ID Natural products essential oils
Design Outcome | Secondary Brand Elements, Package Icons
icon design icons package design brand identity Brand ID Natural products essential oils
Design Outcome | Secondary Brand Elements, Web Icons
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icon design icons package design brand identity Brand ID Natural products essential oils
icon design icons package design brand identity Brand ID Natural products essential oils
Design Outcome: Packaging
icon design icons package design brand identity Brand ID Natural products essential oils
icon design icons package design brand identity Brand ID Natural products essential oils
icon design icons package design brand identity Brand ID Natural products essential oils
icon design icons package design brand identity Brand ID Natural products essential oils
icon design icons package design brand identity Brand ID Natural products essential oils
icon design icons package design brand identity Brand ID Natural products essential oils
icon design icons package design brand identity Brand ID Natural products essential oils
icon design icons package design brand identity Brand ID Natural products essential oils
icon design icons package design brand identity Brand ID Natural products essential oils
icon design icons package design brand identity Brand ID Natural products essential oils
icon design icons package design brand identity Brand ID Natural products essential oils
Design Outcome | Point of Purchase Display
icon design icons package design brand identity Brand ID Natural products essential oils
Design Outcome | Video Advertisement
icon design icons package design brand identity Brand ID Natural products essential oils
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icon design icons package design brand identity Brand ID Natural products essential oils
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icon design icons package design brand identity Brand ID Natural products essential oils
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icon design icons package design brand identity Brand ID Natural products essential oils
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icon design icons package design brand identity Brand ID Natural products essential oils
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icon design icons package design brand identity Brand ID Natural products essential oils
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icon design icons package design brand identity Brand ID Natural products essential oils
fuzion | Brand Identity
Published:
Amy Weiss's profile

Owner

Amy Weiss's profile
Savannah, GA, USA

fuzion | Brand Identity

fuzion is a company that provides comparative information on natural, physical, and pharmaceutical remedies for everyday ailments, and sells an e Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives